In New York City’s mayoral race, voters are not just choosing between two candidates – they’re channeling two competing visions of what’s at stake: hope versus fear.

New research from Beacon Research and CloudResearch utilized Engage, CloudResearch’s conversational AI platform, to allow us to hear how voters explain their choices in their own words – and what we found is an emotional divide that offers a distinct lens for understanding the race beyond a progressive-versus-moderate framing.

Read about our findings here